I exist. I am not living.

Personal brand strategy that turns who you are
into what you’re known for.

What are you pretending not to know?

Because there’s always something.

That it doesn’t fit.
That you’re not as happy as you say you are.
That this version of your life isn’t actually yours anymore.

You already know.

You’re just choosing not to look at it too closely.

That usually works.

Until it doesn’t.

That’s when people find me.

Work with me

SUSAN HANNAM

What I Do

I don’t rebuild you from scratch.

I strip things back and make it very hard to ignore what’s actually there.
The experience.
The values.
The story you’ve been skirting around.

I’m the person people come to when everything looks fine…
but they’re done pretending.

Strategy, not fluff.
Clarity, not performance.
A plan that actually holds.

A woman with blonde hair, wearing a red and pink striped shirt, sitting at a table with a silver MacBook laptop, in a modern kitchen with white cabinets, two glasses of dark liquid, and decorative items on shelves.

Is this it?

If you’ve ever thought that - even for a second - you’re in the right place.

Everything looks right. Nothing feels right.

You’re not miserable. You’re just… underwhelmed. Beige.
Quietly wondering if everyone else feels this way too. They do.
They just don’t say it out loud.

The worst part isn’t that something went wrong.
It’s that you don’t know who you are anymore.

You exist. But you’re not living.

You’re in the right place if:

  • You’ve done everything right - the job, the relationship, the life - and you’re still waiting for it to feel like yours

  • Something shifted - divorce, redundancy, relocation, or just a quiet moment where you thought “Is this it?” - and nothing has felt quite right since

  • You don’t tell people how you really feel because everyone else seems to be sucking it up - so you probably should too

  • You’re done with a version of life that no longer fits who you’ve become

  • You want to know what’s possible. You want to feel more like yourself. You want to matter - and be seen to matter

  • You’re ready to stop adjusting to a life that doesn’t fit, and start building one that does

You need to stop ignoring what’s already there.

I strip it back and make it impossible to ignore.

Work With Me…

This is where things actually change.
Three ways in. One outcome. You stop just existing.

dark background with large white text reading 'Brand Clarity Session'

Brand Clarity Session

This is where it starts.

90 minutes, where we cut through the noise and get clear on:

What your life and brand are really saying about you

Why it’s not working.

What you’ll get:

90 minute 1:1 video call

Pre-session brand audit

Written action plan within 48 hours

Three priority actions to implement immediately.

USD$500

Book your session
Red background with black text reading 'Own Your Brand'

Own Your Brand

This is where it shifts.

Over 90 days we change how you show up, and how the world responds to you.

We get clear on who you actually are now.
We define what you stand for.
We make sure the right people see it.

What you’ll get”

Brand audit, narrative & positioning

Transformation and content strategy

Visibility plan, execution & accountability

2 × 60 min calls per month

WhatsApp support between sessions

USD$7,500

Apply for a place
Text on a beige background that reads: 'Divorce & Life Transition Coaching' in large, red font.

Life Transition Coaching

When everything changes, you need direction.

This is for people navigating:
Divorce or separation
Redundancy or career crisis
Relocation and starting over
The quiet moment where you realised: this isn’t what I signed up for.

We focus on what comes next.
Clear thinking. Honest conversation.
A plan that actually holds and feels like your plan.

When your life no longer fits - this is where you start.


Single session: USD$300
Six sessions: USD$1,500

Book a session
A woman with long blonde hair wearing a red dress, smiling, with a gray background.

About Me…

I spent 20 years in corporate making other people visible.

Building brands. Shaping cultures.
Creating environments where people felt seen.

I was very good at it. Then my life stopped fitting.

Divorce. Relocation.
Starting again in a new city where nobody knew me.

So I did what you’re supposed to do.
Updated my CV.
100 applications later… nothing.

That’s what invisibility looks like.

Not a lack of talent.
Not a lack of experience.

Just no clear way forward.

So I stopped waiting.
Started writing.
Started showing up.
Started saying the things I’d been pretending not to know.

Now I work with people who recognise that feeling.
The ones who’ve outgrown their life…
but haven’t quite said it out loud yet.

I’m Susan Hannam.
Personal Brand Strategist. ICF Coach. CPBS Certified. 2x Author.

You can keep adjusting to something that doesn’t fit.
Or you can do something about it.

Work with me

Your life looks right.
So why does it feel so wrong?

You’re not miserable. You can’t necessarily point to anything broken. But something is off, and you’ve been ignoring it quietly.

Download the guide that finally says what you’ve been feeling.

  • You say less than you think

  • You hold back more than you realise

  • You’ve become more “acceptable” and a bit lost in the process.

This doesn’t have to be a dramatic reinvention. It’s about being honest sooner. About what you’ve outgrown, and what comes next.

  • "Susan doesn't sugarcoat, but she does uplift. Her coaching cut through the noise in my head, helped me stop people-pleasing, and gave me tools I use daily. I walked in doubting everything. I walked out feeling like ME."

    —Rachel, Creative Director

  • "Working with Susan was the reset I didn't know I needed. I went from feeling stuck and second-guessing every decision to setting bold boundaries and actually backing myself. Her programs are like therapy, coaching, and power pose rolled into one."

    —Aisha, IT Executive

  • "Susan was a breath of fresh air for our leadership team. Her workshops were dynamic, real, and immediately impactful. Several of our women leaders have since joined her programs. Authenticity meets action for sure."

    —James, Global HR Director

Find me here

View fullsize You don’t wake up in the wrong life. You build it. Slowly. Through decisions that made sense at the time. The job. The relationship. The version of you that just keeps everything moving. On paper, it works. You’re capable. People rely
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View fullsize Every International Women’s Day I see the same posts. Know your worth. Dream bigger. Support each other. And look, I’m not against any of those things. They sound lovely. Inspirational, even. But if I’m being completely honest, t
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View fullsize Most women don’t “like” me. Not because they don’t care. Not because they didn’t read it. Not because it didn’t land. But because hitting “like” still feels... risky. I see it all the time. Thousand
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Books

Book cover titled "From F*CKED to FABULOUS" with a broken gold glitter heart and subtitle, authored by Susan Hannam.

From F*cked To Fabulous

The playbook for rebuilding your life when everything falls apart. Saying the things out loud, those generally saved for a glass of wine with your bestie.
Raw, honest, and nothing like the self-help books that told you to meditate your way out of rock bottom.

$16.99

Buy From F*cked To Fabulous
A pink book titled "Oops! Something Went Wrong" by Susan Hannam. The cover features an illustration of a spilled cup of coffee.

Oops! Something Went Wrong

A memoir of marriage, motherhood, divorce, single parenting, and 
finding your way back to yourself.

The messy, honest, occasionally hilarious story of starting over, and getting it right second time.

$12.99

Buy Oops! Something Went Wrong

Get The Receipts.

Hundreds of people already receive my unfiltered essays every Thursday. Come join us!

Ready to stop being overlooked?

Let’s connect. No fluff, no hard sell. Just an honest conversation about where you are and where you want to be.

Frequently Asked Questions

  • It's not your logo. It's not your LinkedIn profile. It's the version of you that exists in other people's minds when you're not in the room. Right now you have one whether you've designed it or not. The question is whether it's working for you — or against you.

  • Start with a Brand Clarity Session. 90 minutes, $500 USD. We diagnose exactly what your brand is currently saying, why it's not working, and what to fix first. You leave with clarity and a plan. Book directly via the link — no discovery call, no faff.

  • I've lived the rebuild. This isn't theory — it's lived experience combined with 20+ years of corporate strategy, ICF coaching credentials, and CPBS certification. I won't tell you what you want to hear. I'll tell you what's actually going on — and what to do about it.

  • Three ways in — Brand Clarity Session ($500 USD), Own Your Brand 90-Day Programme ($7,500 USD), and Divorce & Life Transition Coaching (from HK$2,000). Full details above.

  • No. Some of my clients have been through divorce or redundancy. Others just woke up one day and thought ‘is this it?’ You don’t need a dramatic reason. You just need to be done with a life that no longer fits.

  • Direct. Honest. No hand-holding and no bullshit. Clients describe it as the conversation they couldn't have anywhere else. You'll be challenged, you'll be seen, and you'll leave every session knowing exactly what to do next.